Mucho supuesto experto SM debería leer: cuando todos tenemos las mismas herramientas, éstas ya no son lo importante http://t.co/2ykZ43O9
December 06, 2012
Advertising
/http%3A%2F%2Fsethgodin.typepad.com%2Fall_marketers_are_liars%2Fthe_book.gif)
Seth's Blog: When everyone has access to the same tools
then having a tool isn't much of an advantage. The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn't own. Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise.