No dejarse engañar por métricas vanidosas e ir detrás de las que realmente enseñan algo en #socialmedia http://t.co/L9YWbkJi
December 21, 2012
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Why Your Social Media Metrics Are a Waste of Time
Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. If you think pageviews, unique visitors, registered members, conversion rates, email-newsletter open rates, number of Twitter followers, or Facebook likes are important by themselves, you probably have no idea what you're doing.